Membership & modernisation
At the heart of UGLE’s membership system is the new Director of Member Services. Prity Lad takes us on a tour of Freemasons’ Hall and reveals UGLE’s forward-thinking support programme for current and future members
Prity Lad has just finished her photoshoot for FMT, which saw her leading the photographer around Freemasons’ Hall looking for the perfect location to sum up the welcoming nature of her new position, while being careful not to lose us in its labyrinthine interior. She’s worked in the building since 2007, but notes, ‘It’s rare that I have time to look around this amazing place. It’s vast.’
Prity’s time has been particularly precious recently, having taken up her new position as Director for Member Services. The role was created as part of the internal restructure of UGLE under Grand Secretary and Chief Executive Officer Dr David Staples.
‘There’s been a shift in the way we operate here at UGLE,’ explains Prity. ‘Departments originally reported directly into the Grand Secretary. Dr Staples has brought in a new level of senior management to develop a professional, fit-for-purpose headquarters for the benefit of our members and staff. I work closely with the Director of Masonic Services with whom I share an office. It works well, as there is a need for cooperation internally and communication externally to look after our members’ interests.’
Before taking up her new position, Prity had worked for UGLE as a software training consultant, focused on ADelphi, UGLE’s internal membership system. She had read law at university, after which there was a period of working in education and training, during which time she obtained a post-graduate certificate in education. In 2000, she changed tack and moved into the IT sector. Her role as a training manager for a software house involved implementing training and managing change for the Ministry of Defence, NHS and cruise sectors, both in the in the UK and overseas. She started working at Freemasons’ Hall in 2007, but left after a year to raise her family, before returning in 2012.
‘I had no prior knowledge of the world of Freemasonry,’ Prity says. ‘The attraction for me was working in IT in a unique business setting,’ she says. ‘I’ve learnt a lot about the Craft since then and I find it fascinating – the traditions, the values, things that don’t feature prominently in most working environments, and things that I have come to respect – I’m happy to be part of it.’
Prity’s role allows her to draw on her admiration for Freemasonry as she helps to develop new ideas and methods. Her department oversees three primary components: Registration, External Relations and District support. Part of this involves reaching out to people interested in Freemasonry. ‘Areas we want to focus on include attracting new members, but also finding better ways to engage with our existing membership. In order to do this, we want to identify and promote what Freemasonry represents and the values the organisation has,’ says Prity. ‘Respect, integrity and charity are core to Freemasonry and are the reasons many people join in the first place. We want to emphasise that, and show the inclusive nature of the organisation.’
That is only one element of Prity’s job. An overarching goal across the three departments is to streamline, simplify and modernise processes without making them inaccessible to Freemasons who might be less comfortable with technology. The registration team deal with all aspects of membership, enabling them to build a complete picture of somebody’s masonic record, ensuring it remains updated with the relevant degrees, offices and certificates. ‘The intention is to modernise the process,’ says Prity. ‘We want to eliminate paper and repetition, reduce delays and make it easier for the lodge Secretaries and, ultimately, the members themselves.’
When it comes to Districts, part of the focus recently has been on improving the administrative support supplied by UGLE. The Districts are experiencing annual growth of 10 per cent, and UGLE wants to support and amplify the work they do within their communities. As regards external relations, process and protocols must be followed to ensure UGLE’s polices are adhered to correctly. And this is one area where Prity’s IT background comes in handy.
‘We receive a lot of enquires from people around the world interested in Freemasonry, and the external relations team is looking at modernising that interface so people can get the information they need online,’ she says. ‘We are always here to support potential members, and want to make information accessible, such as automating some processes in a secure environment. That way, if somebody is interested in becoming a Freemason, they can visit the website, put in their information and we can advise them which Grand Lodge to contact depending on where they are located. We want to make the website more informative and easier to use. We don’t just want to modernise, we want to enhance what we offer without excluding any of our existing membership.’
Prity then turns to two initiatives that Grand Lodge would like to roll out to the Districts to help with learning and development. Solomon is a collection of online material facilitating the members’ learning – it contains presentations, essays and ‘nuggets’ of knowledge and information from a variety of sources that will help in any stage of a masonic career. ‘This has already been rolled out across our Provinces. It is our intention to introduce Solomon and The Members’ Pathway to the Districts,’ she says.
‘The Members’ Pathway was launched in 2017 and provides a series of steps that lodges and chapters can follow to attract, encourage and introduce new members. An important element of both initiatives is keeping current members engaged and adding value to help with their journey, to keep it relevant to them as they continue. It’s a different way of working and can help in the way they liaise with their members.’
That commitment to the members is central to everything Prity is doing, just as it is at the heart of what Dr David Staples and UGLE are working towards. ‘There’s a refreshing change taking place,’ she says. ‘There are so many ways to move forward and the senior team is bringing together a skill set with fresh ideas from which the members will ultimately benefit. That’s the long-term goal. It’s about our current members, what we can do for them to improve our services, but also for those who want to learn more about Freemasonry. There’s a vast amount of good work done in the Provinces that benefits the communities around them and we want to make potential members aware of that when they visit the website and read our literature. We want to raise the profile of the incredible work that members are engaged in – at all levels.’
‘We want to eliminate paper and repetition, reduce delays and make it easier for the lodge Secretaries and, ultimately, the members themselves’