Grand Secretary Nigel Brown explains why the new Freemasonry Today website is all about improving communication among members
Since the mid-1990s, the internet has had an increasing impact on culture and commerce; as the majority of our members now communicate electronically with the rest of the world, their expectation is to be able to do just that with their lodges and with us. With that in mind, I am reminded of the challenges we face in aligning ourselves to that expectation.
Two constant drivers to our thinking are: first, how best to ensure our members are kept informed and feel included; second, how best to communicate with the non-masonic community so that we put the correct information about us out there. In 2009, the main UGLE website was relaunched to provide information about the Craft for the non-mason. That site has proved to be a great success, with an average of thirty thousand visitors a month over the last six months; 58% via search engines; 25% via referral sites and the rest through direct traffic.
However, this site, though very useful to existing members, was not designed for them specifically. On that understanding, the Board of General Purposes decided to have a second site developed, dedicated to the membership. It is this members’ site that we have had great pleasure in officially launching in 2011. The platform is the old Freemasonry Today magazine site and we have maintained that website address: www.freemasonrytoday.com. The benefits of this site are that it is article-based, and it will include many more stories and features than we have space for in the printed magazine. In particular, it allows us to be timely with getting news to you and our response to real time events.
An attractive feature of the website is that all members can submit articles for potential inclusion and an especially useful aspect is that it will allow us to conduct surveys and polls among the membership, gauging their opinions on selected topics. Additionally, the current issue of each magazine will be available to view as a digital copy on the site.
We realise that many members, especially the younger ones, prefer to read the magazine digitally, rather than receive the printed copy. With this in mind, we have now added a digital subscription facility so that members who wish to, will receive an email alert when each new edition is available on the site. This digital subscription is also available to non-members.
We are extremely pleased with the number of lodges now launching their own websites and seeking an UGLE charter mark – a mark of Grand Lodge approval. The sheer number of lodges applying for a charter mark has meant that we have a backlog, as we carefully check each one for technical and masonic compliance. To overcome this, we have updated the UGLE guidelines for lodge websites to better reflect the ever-changing online landscape.
We live in very exciting times and I hope that you find the new members’ website both useful and interesting as it continues to evolve over the many years to come.