Aiming to modernise the face of Freemasonry, UGLE’s new image also retains a strong sense of its history. We explore the thinking behind the changes to the branding
Look at the cover of this issue of Freemasonry Today and you might spot something out of the ordinary. In the bottom-right corner is UGLE’s new logo. It is the starting point for UGLE’s new branding, which aims to create a unified approach to Freemasonry’s image.
‘In this fast-changing world, Freemasonry needs to attract and retain the best candidates, the future leaders who will assure the long-term success of the Craft,’ says Pro Grand Master Peter Lowndes, explaining the motivation behind the rebrand. ‘As we head towards 2017, UGLE has been examining how it can enhance and modernise the face of Freemasonry.’
With attraction and retention identified as key development areas, the Membership Focus Group has been looking at how to ensure that a new recruit’s expectations match his actual experiences. ‘But the modernisation of Freemasonry is not just about what happens at a lodge meeting,’ says Lowndes. ‘It is also about the image we project. We need a visual identity that is recognisable, that represents our values and heritage, and also reflects our relevance to society.’
With this in mind, in 2013 UGLE approached August, which produces Freemasonry Today, with the brief of evolving the brand. The exercise had to create visual guidelines that would help members, lodges, the Metropolitan area and Provinces communicate with each other – and the rest of the world – in a professional and consistent manner. The UGLE logo was the first challenge: something unique but also true to the spirit of Freemasonry.
‘Metropolitan and Provincial teams now have use of an online Brand Centre, where they can access all the assets – fonts, logos and templates – for their materials.’
The Provincial Grand Master for Somerset, Stuart Hadler, announced the design of the new UGLE logo at the Pro Grand Master’s Annual Briefing Meeting, which brought together Metropolitan, Provincial and District Grand Masters and Grand Superintendents in April. While the coat of arms has for generations been a mark of status and standing in society, Stuart said: ‘Society has changed and a coat of arms no longer communicates the messages that a modern membership organisation needs to convey.’
Initial research established that the square and compasses was the most recognisable masonic symbol. From this traditional icon, the design team began to abstract the shapes to create a look that suggests a forward-looking organisation. After further development based on feedback from the Communications Committee, the Board of General Purposes and the Rulers, an iteration was chosen that was both contemporary and instantly recognisable, while also linking to Freemasonry’s rich heritage.
As well as a new logo, the revised branding gives a standardised approach to font usage. Metropolitan and Provincial teams now have use of an online Brand Centre, where they can access all the assets, such as fonts, logos and templates for their materials.
With the branding currently in soft launch and user-testing stage, the UGLE websites and social media pages will all be rebranded at the start of 2016. The full launch and deployment of branding across the Provinces will happen on 24 June 2016, which is the start of Grand Lodge’s 300th year. It is just one element in the organisation’s ongoing strategy to build a positive reputation for Freemasonry as open and forward thinking to ensure its long-term future.
Pro Grand Master Peter Lowndes explains how the new Masonic Charitable Foundation will offer support and services to those who need help
In December 2014, I announced that the Grand Master’s Council and the Provincial Grand Masters’ Forum had endorsed proposals from the charities to consolidate the activities of the four central masonic charities. Subsequently, the proposals were endorsed by the Grand Master, and over the past nine months all four charities have launched consultations with their members.
Should the members of each of the charities endorse the proposals, it is anticipated that a new charity will become operational on 1 April 2016. This new charity, subject to legal approvals, will be called the Masonic Charitable Foundation (MCF).
The MCF will continue to offer the same services to those Freemasons and family members who need help, as well as providing support for the non-masonic charitable causes that the Craft wishes to assist. Thus, continuity of our charitable giving will be achieved. The new charity will also continue to rely on the generosity of Freemasons for its funds, and the Festival system will transition in favour of the new charity over the next few years.
A shadow board comprising trustees from the existing charities has met and will, with the existing charities, oversee the creation of the new charity. The board has elected James Newman as interim chairman and Michael Heenan as interim treasurer. These changes will require amendments to the Book of Constitutions with formal notice of those amendments being brought to the December meeting of Grand Lodge.
‘The new masonic charity will be one of the largest charitable foundations in the country.’
Bringing the existing masonic charities together means that the trustees will be responsible for one of the largest charitable foundations in the country – a tremendous achievement and something of which we can all be proud.
When talking about our charities, I am inevitably reminded of Iain Bryce who so sadly died in July. Apart from his dedication to our masonic charities, he was also a long-serving treasurer of the Royal National Lifeboat Institution. I first met him at his installation as Provincial Grand Master of Yorkshire, North and East Ridings in 1984. When Iain became involved in something, he gave it his full attention.
I am sure that all the charity presidents who were in office during his time as Deputy Grand Master will have benefited enormously from his wise counsel. He was passionate about all of the charities and held strong views on their management. I shall miss him greatly and I know that I am far from alone in that.
Pro First Grand Principal Peter Lowndes explains why Armistice Day should be a moment when we remember all the masons who have given their lives in times of conflict
Armistice Day commemorates those who gave their lives in two World Wars. To mark the occasion, a poppy wreath was laid at the memorial shrine in the first vestibule to the Grand Temple. It sits in front of the casket that holds the roll listing over 3,000 of our members who gave their lives on active service in the First World War.
I think it is worth reminding ourselves, however, that it is not just the shrine that is the memorial but the whole of Freemasons’ Hall itself. Indeed, during the planning stages in the 1920s and the first years of its existence, the building was known as the Masonic Peace Memorial.
As a memorial, it was intended that the building should be reserved solely for masonic purposes. Time and economics, as well as the fact that the building is now Grade II* listed, have gradually led to it being opened for non-masonic events and filming.
I would assure you, however, that our excellent in-house events team takes great care to ensure that outside events, especially filming, are consistent with the building’s origins and core purpose. We have a building of which we can be justifiably proud and that is recognised as one of the landmark buildings of London.
On Armistice Day we remember not only those in whose name the building was raised but also the many thousands of our members who gave their lives during World War Two and other conflicts that have taken place since then. I believe that on Armistice Day, we stand to remember those who sacrificed their lives to preserve those ideals that have allowed Freemasonry to flourish.
‘On Armistice Day we remember not only those in whose name Freemasons’ Hall was raised but also the many thousands of our members who gave their lives during World War Two.’
Mark at the helm in West Kent
Mark Estaugh has been installed as Provincial Grand Master and Grand Superintendent for West Kent by Pro Grand Master Peter Lowndes.
In his acceptance speech, Mark said, ‘Our strategy will revolve around a trident of three key initiatives – membership, communication and the development of our masonic premises.’
Mark also announced the launch of the Province’s appeal to mark UGLE’s 2017 Tercentenary celebrations. The funds raised will go towards a major building project at Canterbury Cathedral.
11 November 2015
An address by the ME Pro First Grand Principal Peter Lowndes
Companions, I am very pleased to see so many of you present today to witness the Installation of Most Excellent Companion Russell Race as Second Grand Principal. On behalf of all of you I wish him a long and happy tenure in this important role.
It is to the future that we should now look, but I would like to repeat my thanks to Most Excellent Companion George Francis for his many achievements and tireless work in raising the profile of the Holy Royal Arch since his own Installation in November 2005.
Companions, today, apart from celebrating the Installation of a new Second Grand Principal you will all be aware that it is also Armistice Day when we commemorate those who gave their lives in two World Wars. The observant amongst you will have noticed that a poppy wreath has been laid at the memorial shrine in the first vestibule to this Grand Temple, in front of the casket which holds the roll listing over 3,000 of our members who gave their lives on active service in the First World War.
I think it is worth reminding ourselves, however, that it is not just the shrine which is the memorial but the whole of Freemasons’ Hall itself. Indeed, during the planning stages in the 1920s and the first years of its existence, the building was known as the Masonic Peace Memorial.
As a memorial it was originally intended that the building should be reserved solely for masonic purposes but time and economics and the fact that the building is now Grade 2* listed both internally and externally have gradually led to the building being opened for non-masonic events and filming.
I would assure you however, companions, that our excellent and hard-working in-house events team take great care to ensure that outside events, especially filming, are consistent with the building’s origins and core purpose. We have a building of which we can be justifiably proud which is recognised as one of the landmark buildings of London.
Today we remember not only those in whose name the building was raised but also the many other thousands of our members who gave their lives during the Second World War and the other conflicts that have taken place since then. Although we have already stood in memory of recently departed members, in particular Most Excellent Companion Iain Bryce, Past Second Grand Principal, I believe that on this special day we should stand again to remember those who gave their lives to preserve those ideals which allow Freemasonry to flourish.
Companions, on September 30th this year, a packed Grand Temple enjoyed a magnificent Inaugural Concert to celebrate the refurbishment of our organ and when Supreme Grand Chapter is closed I am sure you will enjoy the talk by Ian Bell, Organ Consultant entitled ‘Achieved is the Glorious Work or Proof of the Pudding’, with musical illustrations played by Excellent Companion David Cresswell, Grand Organist.
Thank you, companions.
Masonic Charitable Foundation – A new charity for Freemasons, for families, for everyone
The Pro Grand Master, Peter Lowndes has announced that a new charity called the Masonic Charitable Foundation is to be established, bringing together the charitable activities of the four existing central masonic charities.
At Quarterly Communication of Grand Lodge on Wednesday, 9 September, the Pro Grand Master said:
'The Masonic Charitable Foundation will continue to offer the same support and services to those Freemasons and family members who need help, as well as support for the non-masonic charitable causes that the Craft wishes to assist.
The Masonic Charitable Foundation will be one of the largest charities in the country and will rely on the generosity of Freemasonry for its funds.
It is anticipated that the Masonic Charitable Foundation will be registered with the Charity Commission as soon as possible and that it will begin making grants from 1 April 2016. The proposals remain subject to the approval of some existing charity members.
A shadow board of trustees comprising individuals from the existing charities is overseeing the creation of the new charity and the transition into a single organisation.
Further information about the Masonic Charitable Foundation will be made available over the next few months.
Please visit mcf.org.uk for more information.
9 September 2015
At today’s Quarterly Communication of Grand Lodge the Pro Grand Master, MW Bro Peter Lowndes, has spoken of the consolidation of the charities and announced that the new charity, subject to legal approvals, will be called The Masonic Charitable Foundation. His full speech can be read here.
9 September 2015
An address by the MW the Pro Grand Master Peter Lowndes
I am pleased to see such a good attendance at this important meeting and on a day that Her Majesty the Queen becomes the longest reigning British Monarch.
Brethren, I would like to thank those members who have participated in the Membership Focus Group’s first two surveys. These survey results have been a great help in deciding the best way ahead for Freemasonry and have provoked much constructive thinking. You will be able to see the results of the most recent survey in the latest issue of Freemasonry Today, which has just been published.
The results of that second survey highlight the importance to members of being valued and included, while developing knowledge and friendships at the same time. The Membership Focus Group is next planning to survey new initiates to assess how their expectations match their experience and whether this experience changes over time.
In December 2014, I announced that the Grand Master’s Council and the Provincial Grand Masters’ Forum had endorsed proposals from the Charities to consolidate the activities of the four central Masonic Charities. Subsequently, the proposals were endorsed by the Grand Master. Over the last nine months, all four Charities have launched consultations with their members about the proposals. Having just formally finished the AGM of the Grand Charity, their consultation is now complete and the same process with the other Charities is due to conclude by the end of October. Should the members of each of the other Charities follow the lead of the Grand Charity and endorse the proposals, it is anticipated that a new charity will be legally established as soon as possible and become operational on 1 April 2016. This new charity, subject to legal approvals, will be called The Masonic Charitable Foundation.
The Masonic Charitable Foundation will continue to offer the same support and services to those Freemasons and family members who need help, as well as providing support for the non-Masonic charitable causes that the Craft wishes to assist. Thus continuity of our charitable giving will be achieved.
The new charity will continue to rely on the generosity of Freemasons for its funds. The Festival system will therefore transition in favour of the new charity over the next few years.
A shadow board, comprised of trustees from the existing Charities has met and will, with the existing charities, oversee the creation of the new charity and transition from the existing four charities into a single one. The Board has elected Very Worshipful Brother James Newman as interim Chairman and Worshipful Brother Michael Heenan as interim Treasurer.
These changes will require amendments to the Book of Constitutions with formal notice of those amendments being brought to the December meeting of Grand Lodge. In the meantime, further details about the Masonic Charitable Foundation will be made available over the next few months via a new website and general communications to the Craft.
Bringing the existing central Masonic Charities together means that the Trustees will be responsible for one of the largest charitable foundations in the country – a tremendous achievement and something of which we can all feel proud, particularly as we look towards the tercentenary celebrations in 2017.
When talking about our Charities, I am inevitably reminded of RW Bro Iain Bryce who so sadly died in July. Apart from his dedication to our Masonic Charities, he was also a long serving Treasurer of the RNLI.
I first met him at his Installation as PGM of Yorkshire N&E Ridings in 1984 and in the 30 years that I knew him, I can’t recall a cross word. He could upset people, can’t we all, but it was normally for a valid reason. When Bro Bryce became involved in something, he gave it his full attention. Masonically he was fully involved from Lodge level, through his Province to Grand Lodge and would take on any task asked of him.
I am sure that all the Charity Presidents who were in office during his time as Deputy Grand Master will have benefited enormously from his wise counsel. He was passionate about them all and held strong views on their management. His views were given in a forthright manner and were usually right. However, he would be first to admit he had got something wrong if that turned out to be the case.
Brethren, I shall miss him greatly and I know that I am far from alone in that.
Pride and confidence
Pro Grand Master Peter Lowndes explains why members should be proud to share aspects of masonic ritual with friends and family
In the middle of May I was at the Grand Charity Festival in West Wales. It exemplified how good we, as masons, are at raising money and, dare I say, at celebrating that achievement at the end of the road. A wonderful evening was had by all.
I have said many times in the past that charity is not necessarily the masons’ raison d’être – but it is certainly a most important by-product of how all of us are taught to live our lives.
In this regard I have always thought that the Charge after Initiation is the best possible rule to guide us in what we do.
It lays out quite clearly the duties that we owe to God, to our neighbours and to ourselves; how we should respect the laws of the country in which we live – whether that is the country of our birth or the country where we currently reside; how we should behave as individuals; and the other excellent qualities of character to which we should adhere.
Whenever I deliver this Charge, I am always struck by the important message that it contains. At a personal level, I find the lines ‘by paying due obedience to the laws of any state which may for a time become the place of your residence or afford you its protection’ extremely pertinent. This is as a result of having delivered this Charge on the evening of 9/11, and I have to admit to having stumbled a bit when I got to that section. I am still always reminded of those dreadful events every time I hear this Charge delivered.
As we all know, any member of the public can acquire their own copy of our ritual simply by going into a shop and making the purchase. We have no concerns in that regard, as there is nothing therein that we are not happy for them to know about.
I would go further. I believe there are certain passages that we should be proud to show to non-members, most particularly to members of our families. Top of my list would be the Charge to the Initiate, with a close second being the Charity Charge, although that, perhaps, might need a bit of explanation.
‘We have so much to shout about – our history, charity work, enjoyment in life and code of conduct being just a few.’
Time to celebrate
As you know, 2017 is fast approaching. The run-up to it, as well as the celebrations during the year, are surely the right time to show our pride in being a member of our wonderful Order. We have improved our public image immeasurably over the past 20 years and now is the time to really push this aspect hard.
We have so many things to shout about – our history, our charity work, our enjoyment in life and our code of conduct being just a few. Of course any organisation with 200,000 members is going to have a few rotten apples, but we have no more than our fair share, and I strongly suspect we have far fewer than most organisations of an equivalent size.
Given all this, let’s make sure we approach our Tercentenary with both pride and confidence.
More than £1m for West Wales
The Province of West Wales has raised £1,079,614 in its Festival for the Grand Charity, which was announced at an event in Llanelli attended by Pro Grand Master Peter Lowndes. Among other guests were President of the Grand Charity Richard Hone, Chief Executive Laura Chapman and Provincial Grand Master Stephen Hookey, who said: ‘The appeal was launched in May 2009 at a time when the global recession had taken hold and austerity was to become a watchword for several years to come. Thanks to your generosity in these difficult times, the figure for which we aimed has been surpassed significantly.’