One thousand cups of tea
RMBI care homes across England and Wales welcomed the public for vintage-style tea parties during National Care Home Open Day
Now in its second year, National Care Home Open Day aims to connect care home residents with their local communities and change the perception of care homes for good.
On 20 June, vintage-style tea parties were held to encourage families, schools, care professionals and the wider community to meet the people living and working in their local care homes and to experience what vibrant and happy environments they can be.
More than 1,000 cups of tea were served as residents, staff, volunteers and visitors came together to mark the campaign.
Homes embraced the vintage theme with staff at The Tithebarn in Liverpool dressing up in 1940s costumes. Queen Elizabeth Court in Llandudno was decorated with original 1940s bunting and the post-war era was evoked with memorabilia, music and films.
Several RMBI homes (including Albert Edward Prince of Wales Court in Mid Glamorgan; Shannon Court in Surrey; Prince Michael of Kent Court in Watford; and Cadogan Court in Exeter) served homemade cakes and a variety of treats made using traditional recipes taken from the RMBI cookbook, Recipes and Reminiscences.
Homes also planned joint activities with schools and community groups. Residents of Cornwallis Court in Suffolk were joined by local schoolchildren for a morning of cooking and baking. Members of the local Women’s Institute visited Devonshire Court in Leicester for their tea party and Prince George Duke of Kent Court in Kent invited Age UK, local businesses and community police volunteers to take part in a putting competition.
James Terry Court in Croydon, Ecclesholme in Manchester, Zetland Court in Bournemouth and Prince Edward Duke of Kent Court in Essex all laid on a selection of extra activities for residents and guests including arts and crafts workshops, several live music performances and a fun selection of quizzes and games.
A few homes combined their tea parties for National Care Homes Open Day with other public events – Barford Court in Hove held an open day to draw attention to its brand-new Day Service and Connaught Court in York hosted its annual summer fete.
RMBI brand enjoys a refresh
Over the summer, the RMBI has refreshed its core branding. While retaining the familiar RMBI logo, some visual and linguistic elements of the brand have been subtly tweaked and updated. The fresh, new look will appear on all RMBI materials and channels in a phased rollout over the next few months. Key updates include:
• A softer, gentler colour palette
• A new strapline that reads: ‘Caring is our way of life’
• Strengthening of core values
• A new linguistic style guide that captures the charity’s language and tone
• A font refresh for improved clarity with a more modern typeface
The first RMBI material to be refreshed was the RMBI Welcome Pack for new care home residents, which was introduced in July.
Care homes open their doors
A new initiative is aiming to connect care homes with their local communities, challenge misconceptions and tackle the social isolation felt by many old and vulnerable people.
RRMBI care homes participated in the first National Care Home Open Day. Organised by a group of leading care home providers and associations, it was officially supported by the Alzheimer’s Society, National Care Forum, the Department of Health, the Care Quality Commission, the Social Care Institute for Excellence and the National Association for Providers of Activities for Older People (NAPA).
RMBI care homes across England and Wales invited their local communities, residents’ friends and families, volunteers and special guests to join them for a range of activities and events. With participation from school children, community groups and other friends and supporters, RMBI homes hosted tea parties, coffee mornings, workshops and games.
Activities for all
Many RMBI homes also promoted Recipes and Reminiscences, the RMBI cookbook, by offering freshly made tasters of recipes featured in the book, such as Jubilee biscuits and fruit cake.
Connaught Court in York held a coffee morning for elderly members of the community, with entertainment from St Oswald’s Primary School. Shannon Court in Surrey offered woodland walks and talks, while residents and visitors at Prince Edward Duke of Kent Court in Essex enjoyed a cream tea in the garden. James Terry Court in Croydon celebrated Ascot with cakes and table-top horse racing.
Local MP Madeleine Moon visited Albert Edward Prince of Wales Court in Mid Glamorgan, where an art class was followed by entertainment from Welsh singer Heather Jones. Residents at Ecclesholme in Manchester and Devonshire Court in Leicester welcomed visitors who joined them for ice creams in the garden and activities such as music and poetry workshops.
Edna Petzen, assistant director of marketing, quality and compliance at RMBI, said, ‘National Care Home Open Day is a great way for residents of RMBI care homes to connect with their local communities. It’s also an opportunity to show that our homes are welcoming environments with excellent staff who ensure real quality of life for those in our care.’