Second year of National Care Home Open Day a huge success for RMBI

Thursday, 04 September 2014

One thousand  cups of tea

RMBI care homes across England and Wales welcomed the public for vintage-style tea parties during National Care Home Open Day

Now in its second year, National Care Home Open Day aims to connect care home residents with their local communities and change the perception of care homes for good. 

On 20 June, vintage-style tea parties were held to encourage families, schools, care professionals and the wider community to meet the people living and working in their local care homes and to experience what vibrant and happy environments they can be. 

More than 1,000 cups of tea were served as residents, staff, volunteers and visitors came together to mark the campaign.

Homes embraced the vintage theme with staff at The Tithebarn in Liverpool dressing up in 1940s costumes. Queen Elizabeth Court in Llandudno was decorated with original 1940s bunting and the post-war era was evoked with memorabilia, music and films. 

Several RMBI homes (including Albert Edward Prince of Wales Court in Mid Glamorgan; Shannon Court in Surrey; Prince Michael of Kent Court in Watford; and Cadogan Court in Exeter) served homemade cakes and a variety of treats made using traditional recipes taken from the RMBI cookbook, Recipes and Reminiscences. 

Joint activities

Homes also planned joint activities with schools and community groups. Residents of Cornwallis Court in Suffolk were joined by local schoolchildren for a morning of cooking and baking. Members of the local Women’s Institute visited Devonshire Court in Leicester for their tea party and Prince George Duke of Kent Court in Kent invited Age UK, local businesses and community police volunteers to take part in a putting competition. 

James Terry Court in Croydon, Ecclesholme in Manchester, Zetland Court in Bournemouth and Prince Edward Duke of Kent Court in Essex all laid on a selection of extra activities for residents and guests including arts and crafts workshops, several live music performances and a fun selection of quizzes and games.

A few homes combined their tea parties for National Care Homes Open Day with other public events – Barford Court in Hove held an open day to draw attention to its brand-new Day Service and Connaught Court in York hosted its annual summer fete.

RMBI brand enjoys a refresh

Over the summer, the RMBI has refreshed its core branding. While retaining the familiar RMBI logo, some visual and linguistic elements of the brand have been subtly tweaked and updated. The fresh, new look will appear on all RMBI materials and channels in a phased rollout over the next few months. Key updates include:

• A softer, gentler colour palette

• A new strapline that reads: ‘Caring is our way of life’ 

• Strengthening of core values

• A new linguistic style guide that captures the charity’s language and tone 

• A font refresh for improved clarity with a more modern typeface 

The first RMBI material to be refreshed was the RMBI Welcome Pack for new care home residents, which was introduced in July. 

We look forward to displaying the new look on all other RMBI materials in due course. Please share your thoughts about our new branding by emailing: This email address is being protected from spambots. You need JavaScript enabled to view it.

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