On the road - UGLE's Digital Workshops give Provinces and Districts a communications edge

Friday, 05 June 2020

In its campaign to connect Freemasons at home and overseas, UGLE’s communications team has been taking Digital Workshops on the road

In these uncertain times, effective communication is crucial to safeguard against a whole host of potential problems. It is at times like these that we really come to appreciate the ability to stay in touch with those closest to us.

At the United Grand Lodge of England (UGLE), communication is at the forefront of plans to normalise Freemasonry. Even the very existence of social media channels across a number of popular platforms plays a huge role in allowing Freemasons to shout from the rooftops about all the fantastic work being undertaken by members in Provinces across the country and in Districts overseas.

It’s not going to happen overnight, and it’s a team effort. This was identified some time ago by Communications Manager Shaun Butler and Web Content Manager Dean Simmons, two members of the Communications Department at UGLE. They realised it was vital that best practice and assistance was given to Provinces and Districts wherever it was needed. As a result, the UGLE Digital Workshop was born.

Lasting anywhere from 90 minutes to three hours (depending on the number of questions), the workshop covers content for FMT, websites and social media – three major areas of focus at UGLE.

‘We were fully aware that Provinces and Districts were doing some fantastic work across all forms of communications,’ Shaun says. ‘We wanted to update them on how we do things at the centre and share some additional best-practice tips that they may find useful.’

Shaun and Dean have so far delivered the workshop to 31 Provinces. ‘We are enormously impressed by the willingness to embrace digital communications,’ Dean adds. ‘There is a real determination out there among the membership to not only embrace this technology but also to do it well.’

Feedback on the workshop has been universally positive, and several more were scheduled to be held before the COVID-19 outbreak took hold.

Paul Maddocks, Provincial Communications Officer for North Wales, said: ‘In North Wales we found the workshop extremely useful. It was valuable to hear from the team at UGLE about the work they’re doing to change the public perception of Freemasonry.’

Shaun and Dean intend to resume the workshop when life returns to normal – adapting and developing it to cater to individual Provinces. ‘We very much see this as an ongoing project that we’re committed to,’ Shaun says. ‘We appreciate that Provincial communications teams are made up of volunteers, and we need to be making their lives as easy as possible by lending a hand wherever we can.

'The UGLE Communications Department is also working on a number of toolkits that will be available for members to download. We hope that these will be of assistance to members who are interested in developing their lodge’s use of digital communications.’

Please email This email address is being protected from spambots. You need JavaScript enabled to view it. if you are interested in booking a workshop.

 

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