Twice a year, Freemasons’ Hall plays host to shows for London Fashion Week, with press from around the world in attendance. Ellie Fazan finds out what happens when fashion and Freemasonry come together
Visitors to Freemasons’ Hall on London’s Great Queen Street are being greeted by a stylish young woman bedecked in a studded leather jacket. With a clipboard in one hand and wristbands in the other, she is very much in charge.
Upstairs in one of the 21 lodge rooms, frantic preparations are under way for design duo Leutton Postle’s Spring/Summer 2013 show. It is not a scene you would expect to find in Freemasons’ Hall: there is an impossibly tall model having her make-up done wearing nothing but underwear and sparkly high heels, while a team of assistants hurriedly make final adjustments to various hairstyles and outfits.
In the midst of it all, two young women are trying to control the chaos. They are Jen and Sam, otherwise known as Leutton Postle, and this is their third show at Freemasons’ Hall. Their work is being showcased by Vauxhall Fashion Scout – an initiative that offers young designers a space to show their collections. ‘Hello, we’d love to stop and say hi but…’ Before they can finish, they are swept away in a sea of assistants.
‘The building hosts such a vibrant and eclectic mix of people... but it still maintains the elegance of the purposes it was built for’ Karen Haigh
The frenzied atmosphere permeates the room. The majestic corridors are full to the brim with brightly coloured clothes, with fun oversized collars, playful patchwork and lots of glitter. A photographer is shooting a catalogue for the designers today, and has set up a makeshift studio in the cleaning cupboard. Meanwhile, the cleaning lady leans on her mop looking unfazed. She watches on while the call ‘Girls in shoes please’ sends everyone into a panic.
Start the show
Outside Freemasons’ Hall, the fashion crowd is queuing around the block: it’s one of the most anticipated shows of the season, and the designers here are the ones to watch. The Temple vestibule starts to fill with guests, and techno music begins to blast. The clothes are the main attraction – big, bold and attention grabbing – but they don’t detract from the space. Three models at a time appear in the three carved archways before taking to the perfectly polished floor. The contrast between the futuristic collection and the stately, solid building is powerful.
One of the finest Art Deco buildings in England, Freemasons’ Hall has been available for use as a location for television productions and photoshoots for more than a decade. ‘One of the location managers I’d worked with on a film project asked if we hired the venue to outside events such as fashion. We hadn’t before, but I just said yes,’ remembers Karen Haigh, UGLE Head of Events. ‘That led to us piloting the first London Fashion Week shows for Vauxhall Fashion Scout in 2009. All events are special in their own way, but working twice a year with Vauxhall Fashion Scout has become part of the venue. It’s bigger than ever now and it has been wonderful to see it develop each year. It’s like being a parent!’
Offering an opportunity
Freemasons’ Hall is an integral part of London Fashion Week, placing it alongside Somerset House as one of the most important events spaces in the capital, hosting the most cutting-edge shows. The designers here are the ones to look out for. This year fashion’s punk princess Pam Hogg showed, with celebrities and fashion editors alike coming to watch.
For Karen Haigh it’s an exciting time, with no friction between the long-term residents and the temporary inhabitants. ‘The building hosts such a vibrant and eclectic mix of people during this time, but it still maintains the elegance of the purposes it was built for. It really makes me smile when members come into the building during that period and can’t hide their surprise at some of the outfits on display!’
Vauxhall Fashion Scout is helping young people in their chosen fields – one of Freemasonry’s founding principles. Hand in hand they are offering young designers a space. Sam and Jen agree. ‘We couldn’t do this without their support,’ the pair say. ‘It means that as designers we can grow. We’ve learnt so much since last year.’ And what do they think of the building? ‘It’s intense! Even though we have permission to be here, it’s so awe-inspiring it makes us want to run around here at night!’